Small and medium enterprises often encounter obstacles in obtaining or increasing capital to develop a business. Therefore, they need a strategy to entice investors to be willing to invest capital in various ways, either through the presentation of financial statements or the ‘naturally beautiful’ operating performance of a business. The most basic thing that East Venture takes into account in investing is that the company will only invest in businesses that are already Company status because this is an effort to legally mitigate fraud. In terms of financial reports, business actors should find the most appropriate matrix that can be ‘sold’ to investors. For example, for retail or food and beverage companies, business actors cannot only show off the number of followers (followers) on social media accounts and claim it as a consumer base. For this reason, a tested system that can manage finances is needed, such as the Sydney Bookkeepers which you can find in Irena’s Bookkeeping.
As much as possible, at the start net profit is kept positive. So not only as a high-tech company with large technology costs and bleeding financial reports at the beginning. Another important thing is to determine a clear target market so that the bottom-line (profit) is no less healthy. Several components are the main consideration for investors to invest in startups. First, the target market. The company must have a clear target market and people who are in line with the product. Second, scalability. One of the biggest challenges in running a business is determining the right location to target the target market for these products.
Now the solution resolved by internet technology is that it can directly target consumers following the product target. From a marketing or social media ads, you can immediately send the right message to targeted consumers. Third, the ratio of return on investment or Return on Investment (RoI). What businesses need to do is make efficiency in various lines without hindering business development, for example reducing production costs or employee salaries. Besides, business people also need to find solutions so that distribution patterns can be more efficient and right on target. In the end, operating expenses will shrink and can generate maximum profits with a high RoI ratio.
In essence, investors can help the business to grow, supported by the sophistication of technology because the right team is complimentary and looks at the market. Everything is developing so fast, people will be ahead of yesterday in everything. So we need a complete and productive team.