Have you been looking for understanding and trends from eCommerce? Now it’s time to go deeper to know the 3 benefits of e-commerce that you can getfoundation. If you want to get advice and also help to run your eCommerce business, you can visit our website and our ecommerce consultant will help you. The following are some of the benefits of eCommerce platform:
1. Find a blind spot/market gap quickly
Already many people know about the benefits of e-commerce that can help to reach wider customers than offline stores. However, few know that using e-commerce can easily find a blind spot/market gap for businesses and products. For example a cosmetics company. Many cosmetics companies make women their main target market. However, whether we realize it or not, there is an increase in the number of men who buy cosmetic products (makeup, skin-care, etc.). In fact, Bluemercury company, one of the skin-care chains continues to focus on developing cosmetics for men. According to Bluemercury, not only grooming products, many men now buy makeup products such as concealers.
How do cosmetics companies know the gap / blind spot of the market? The answer is data and information from e-commerce websites. With the stigma of men and cosmetic products that are not friends, there are some men who feel less comfortable shopping for cosmetic products in offline stores. So, with the arrival of e-commerce websites, men can buy cosmetics without feeling awkward coming to an offline store. The presence of e-commerce can certainly clarify the market gap for businesses. Data and information on e-commerce website users can influence a company’s business decisions. If you really can read information from e-commerce data and can make decisions based on data, it’s not impossible your business will improve.
2. E-commerce as a personal shopper assistance
The benefits of e-commerce are no longer just a substitute for offline stores. More than that. Now, e-commerce has become a personal shopper assistant. The presence of a notification feature via email as a reminder starting from the items that go into the wishlist of prospective buyers, product recommendations, to the announcement of discounts or ongoing promos. From a business perspective, this certainly has a positive impact because it can enhance the user experience of e-commerce websites. Thus, users will be able to be directed, reminded, and facilitated in making transactions on e-commerce websites. When you have an e-commerce website, it’s the same as you have a shop, cashier, and customer service in digital form.